Crafting digital experiences that unlock business potential
Your trusted UX Consultant
[why zofo]
Create attractive, functional experiences that drive top-line growth.
Increase conversion rates through a user-centric approach.
Enhance employee productivity and satisfaction with user-friendly tools and services.
Increase overall revenue
Leverage strategic user insights
Make informed business decisions by understanding customer needs and preferences.
Mitigate risks and reduce costly redesigns by incorporating user feedback early in the design process.
Gain a competitive advantage by staying ahead of market trends and emerging behaviors.
Achieve more, spend less
Accelerate project kick-off with streamlined proposal to hiring processes.
Receive direct communication, faster response times, and quick-decision making by cutting through the red tape.
Save time and money by leveraging a senior-level consultant without top-tier agency fees.
[services]
I provide companies across industries with a research-driven approach to improve the experiences of their products or services. Together, we’ll build something that your customers and employees will love.
User Research & Strategy
Journey Mapping
Persona Development
Service Blueprint
User Flows
Usability Testing
Stakeholder Interviews
Ethnographic Research
Heuristic Evaluation
Competitive Research
Design Workshops
Content & Editing
Whether it's writing clear and concise website copy or creating visually compelling multimedia content, I provide engaging and user-centric content that plays a pivotal role in shaping positive user experiences.
Stakeholder Presentations
Marketing Collateral
Digital Copy
UX Writing
Content Strategy
Hi, I’m Zoe Forster - aka Zofo
My journey into the world of UX began during my time at Cornell University, where I pursued a degree in Communications. It was here that I discovered my love for storytelling, understanding the intricate ways narratives shape human experiences. This fascination for storytelling naturally led me to delve into the realm of UX, where experience and design converge to create meaningful interactions.
Following my graduation, I embarked on a career journey that has taken me through prestigious organizations such as PwC and Wayfair. Driven by a desire to chart my own path, I founded my own UX consulting business. As an independent consultant, I've had the privilege of collaborating with a diverse range of clients, including Meta, Principal Financial Group, and Utah Lake Authority, to enhance their products and services.
Beyond the digital realm, I’m an avid skier and hiker. I currently live in Park City, UT with my husband and two beloved dogs.