User research for leading brands.
Led by Zoe Forster.

Elevate your

I help uncover what matters most to your customers. I believe in backing your most important business decisions with evidence rather than assumptions.

Featured Clients

Meta-Logo.png
Principal_Financial_Group_logo.svg.png
prologis_inc_logo.jpg
redhead-logo-2021-horizontal-400.png
ULA-Logo_Full-Color-1.png
Meta-Logo.png
Principal_Financial_Group_logo.svg.png
prologis_inc_logo.jpg
redhead-logo-2021-horizontal-400.png
ULA-Logo_Full-Color-1.png
Meta-Logo.png
Principal_Financial_Group_logo.svg.png
prologis_inc_logo.jpg
redhead-logo-2021-horizontal-400.png
ULA-Logo_Full-Color-1.png
Meta-Logo.png
Principal_Financial_Group_logo.svg.png
prologis_inc_logo.jpg
redhead-logo-2021-horizontal-400.png
ULA-Logo_Full-Color-1.png

Meaningful and measurable experiences

I offer customized consulting services based on your team’s needs. From freelance support to large scale projects,  I work with you to transform user insights into actionable strategies. Explore my services to learn more about what I can do for you.

Meaningful and measurable experiences

I offer customized consulting services based on your team’s needs. From freelance support to large scale projects,  I work with you to transform user insights into actionable strategies. Explore my services to learn more about what I can do for you.

“Zoe has an exceptional ability to deeply understand user needs and translate them into impactful design solutions. Her work on improving internal tools and processes not only streamlined workflows but also significantly boosted employee satisfaction and engagement. Beyond her professional expertise, Zoe is a joy to work with—always positive, approachable, and willing to lend a helping hand.”

Head of Digital Ecosystem at Meta